Mr. Ma has 3 years’ experience in a travel agency. He is mainly in charge of overseas travel planning. “We give them options of travel plans based on their schedule, budget & location preference.”
The ravel agent can handle everything for you:
“80% of our customers choose to join tour groups in China,” he said. “So that they don’t need to worry about various worries like the travel route, visa application etc.” The tour groups always provide a package service including hotel, ticket, dining & transportation.
“As a result, sightseeing and shopping becomes the most important thing to tourists. They don’t really care about the airline selection besides the flight schedule.” In his point of view, flight is a part of travel, but not a part of the holiday.
“Medium distance flight is popular.” Mr. Ma quoted his business report, “A 7-8 hours flight is the most preferred choice. They don’t like to fly more than 10 hours, which means they will lose one day of their holiday and be very tired.”
That’s why travel agents won’t promote the airlines as a highlight of their tour package.
“We only care about the cost.” Mr. Ma said, “The cost of flight will affect the tour package and you know that tourists always choose cheaper ones.”
So we can see the growth of Spring Airlines, a famous local airline that provides the lowest price with limited service. “Spring Airline is the only profitable airline in China right now as I know it.”
Last but not the least, Mr. Ma also indicated that service would be the future opportunity of airline competition. “There have been some co-branding promotions of airlines and hotels or banks - and I believe it will become more and more popular in the short future.”
Emirates is a high class airline brand to Mr. Ma because of its unique A380, but he wonders if this famous branch could be launched in its China business.
The ravel agent can handle everything for you:
“80% of our customers choose to join tour groups in China,” he said. “So that they don’t need to worry about various worries like the travel route, visa application etc.” The tour groups always provide a package service including hotel, ticket, dining & transportation.
“As a result, sightseeing and shopping becomes the most important thing to tourists. They don’t really care about the airline selection besides the flight schedule.” In his point of view, flight is a part of travel, but not a part of the holiday.
“Medium distance flight is popular.” Mr. Ma quoted his business report, “A 7-8 hours flight is the most preferred choice. They don’t like to fly more than 10 hours, which means they will lose one day of their holiday and be very tired.”
That’s why travel agents won’t promote the airlines as a highlight of their tour package.
“We only care about the cost.” Mr. Ma said, “The cost of flight will affect the tour package and you know that tourists always choose cheaper ones.”
So we can see the growth of Spring Airlines, a famous local airline that provides the lowest price with limited service. “Spring Airline is the only profitable airline in China right now as I know it.”
Last but not the least, Mr. Ma also indicated that service would be the future opportunity of airline competition. “There have been some co-branding promotions of airlines and hotels or banks - and I believe it will become more and more popular in the short future.”
Emirates is a high class airline brand to Mr. Ma because of its unique A380, but he wonders if this famous branch could be launched in its China business.
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