Wednesday, October 28, 2009

The Good Old Days


Marcos is a 54-year-old consultant who loves traveling. He travels with the same disposition, be it for leisure or business .A partner of Oslo Consultancy since 1997, he was an executive for 20 years. At the age of eight, he made his first domestic trip to Rio de Janeiro and in 1969, his first international trip. In those days, traveling by airplane was glamorous. He remembered his mother dressed up impeccably with a hat as she boarded the plane.

His travel record is not only work related. With a 27-year-old daughter who currently lives in Australia and a 23-year-old son who lived in China for a year and a half, it became necessary to include Asia and Australia in his travel itinerary. Marcus uses 100% of his credit card limit buying tickets to accumulate miles. This way, he manages to travel once a year for free.

When imagining the changes in aviation in the future, Marcos has no doubts that the trend is for costs to lower. With this, more people will be able to travel by air and it will become a routine thing. He thinks it will end up being like traveling by bus. “The world will get much smaller. Instead of going to an Indian restaurant, you just go to India," jokes Marcos.

To exemplify the fall of ticket prices, Marcos tells us that in 1974, he went to live in Europe and had to sell a car to buy two one-way tickets. Current value equivalent at that time is R$ 8.000,00. The same itinerary can be made today for one thousand dollars round trip. He believes that in the future, the prices will lower even more and the flow of passengers will increase.

Marcos believes that since the old days the trips were expensive and only the rich traveled, all were treated as wealthy. With the lowering of ticket costs, everything has become more disposable, referring to the meals that were served with metal cutlery and today are served with plastic knives and forks. Now, “those with more income will have more comfort. All they have to do is pay.” Marcus hates waiting in line and arrives at the airports four hours before his flight in order to avoid the lines. He has given preference to the airlines that offer differentiated services, Gol-Smiles or Tam’s lineless terminal.

When asked about Emirates, Marcos said that his admiration for the company changed after his trip to Dubai. Excellent service, marvelous airplanes and mainly the Emirates “spirit” of kindness and courtesy… exceeded my expectations.”

Marcos would like Emirates to expand its routes around the world. He suggested that the Emirates be the ambassador for Islamic culture for the world and only regrets the high prices charged by the company.

He also suggested that Emirates should have a “couch plus” class with more room for the passengers – “for a sophisticated but not so rich target.” For people who prefer to make three trips on coach than one on business a year. For people who travel a lot have an ample intellectual and cultural level and with a purchasing power above the average.


No comments:

Post a Comment