Loyalty

Dipesh’s dad was a corporate jet-setter (he is still in the executive board of some of the top notch MNCs). It goes without saying that he had a pretty pampered and lavish childhood. An annual foreign vacation mixed with ample leisure trips across the country were a common fixture growing up.

Like father, like son, today Dipesh, a business development manager, is a high flier himself, having achieved success at quite a young age. He owns a plush 4-bedroom apartment in Gurgaon. He drives a Toyota Corolla and makes at least one domestic and one foreign trip for leisure.

Until last year, he was a globetrotter, making as often as two trips a month to the UK, Germany, Australia, Bangkok, Hong Kong, Singapore and Malaysia. This year, due to personal reasons, he has cut down on his international travel (to once in two months). “My son is 3 years old. This is the time when I should be around him to form a bond. With twenty days of traveling a month. I never saw my son grow up.”

Traveling (especially on business trips) increases his visibility amongst his seniors, something that helps him rise up the corporate ladder faster. Plus, he gets unmatched global exposure that helps him broaden his horizon. He is a frequent flier member with Lufthansa and has gotten free tickets for his wife and a 50% reduction on his child’s tickets. “My relationship with Lufthansa’s frequent flier mile program is like a dance perfected over time. I’ve been with them for many, many years.”

He had traveled with Emirates once (Dubai-Melbourne). The experience was quite good. Emirates doesn’t cater to his frequent flight routes (for instance, the Dubai Melbourne flight was a long haul at 12 hours, but if he had to fly those routes, he says he would choose Emirates).

Give them reasons to shake up the dance and try something new.

POSTED BY AYAN BANIK, SAATCHI & SAATCHI, INDIA, NEW DELHI