Travelers desire airlines to incorporate more services, technologies and habits of daily life in order to make the flying experience more enjoyable and even more efficient. Furthermore it is expected that services become more personalized.
Some ideas Emirates could adopt:
“I think on-board internet service is great. They could also offer a range of movies to watch on the laptop, better multimedia services, and charging stations.”
Luca, 27 years old, financial manager
“Since we spend so much time inside the aircraft, it would be great if we could choose what we want to eat or watch. A tailor-made service.”
José Henrique, 51 years old, entrepreneur
“It would be awesome to have a living area where we can have a drink or stretch our legs. They could also separate toilets by gender and create facilities for people traveling with children.”
Claudia, 37 years, COO
“I’ll really like to see an airline company providing real literature, books or guides with cool stuff about the place we’re about to discover. Something with more content.”
José Paulo, 70 years old, lawyer
How they feel about Emirates:
Emirates is seen as a different airline. Its services, treatment and quality are seen as better than others.
People see the brand as something new that wants to drive attention to itself and understand the need to be careful with consumers and have a differentiated service. People also feel Emirates is an innovative company, and have high consideration for the brand. The brand is closely associated with Dubai and the Arab world, and so ends up being labeled as luxurious, expensive and chic.
"They seem to be more caring, human and joyful. The impression is that they want to be innovative, different than it has been until today, and I think that gap is in attendance.
José Henrique, 51 years old, entrepreneur
“Something prestigious. Associated with Dubai. Luxurious and expensive.”
Maria Florencia, 59 years old, mother
No comments:
Post a Comment